Some would claim to have love at first sight, but with Ammoye, it’s love at first listen.

Her name, which is inspired by the Italian word for love, embodies who she is as a performer, and what goes into her music which draws from her Jamaican roots, effortlessly blending reggae, hip-hop, dancehall, and dub, and infused with gospel, soul, and R&B. Her latest single and video, “Radio”, is being played across all airwaves, having already climbed the charts in the U.K. and Galaxy Gold Radio.

Ammoye’s singing career began as a child in Clarendon, Jamaica. Raised by her grandparents, she found solace by singing in her local church’s choir. After her choir practice, she would sit atop a mango tree in her backyard and show off to neighbours with stories, poems, and her own songs. She moved to Toronto to be with her mother in her teens, and immersed herself in the community by forming the church group Sisters In Christ. After investing herself in that group, she created the Voices of the Underground Artist movement, which became an integral resource for independent artists in Toronto to promote and perform their music.

Her first full-length album, a dancehall and dub infused hip-hop house collaboration with Canadian producer Rise Ashen, garnered much praise, and in both 2013 and 2014, Ammoye was nominated for the “Best Reggae Recording” at the Junos.

“Balance and being in the right state of mind is very important to me, so I always do a prayer before my performances to connect and align with my higher self, and make sure that all I am channeling in that moment is appropriate energy wise,” she explained, when asked what she couldn’t perform without.

he recently signed a recording deal in with New York’s Pyramid Global Entertainment, with distribution through Universal Music Group. Ammoye has performed at festivals and events across Canada, alongside the likes of Ziggy Marley, Michael Bublé, Beenie Man, Richie Spice, Justin Nozuka, Kreesha Turner, and Anjulie. Her single “Radio”, from the Baby It’s You EP, focuses on her Jamaican roots, with an emphasis on the melodic style of reggae known as lovers’ rock. More recently, she released her single “Revolution” with Canadian dub producer Dubmatrix.

“I like playing around with different sounds and genres, fusing them together with my reggae,” she explains. ” ‘Revolution’ was inspired because I am so passionate about starting a love revolution, which will also transcend throughout my mix-tape, Enter The Warrioress, set to release next month, and my new album, The Light, coming out in the new year. ‘Revolution’ is about bringing about a new way of thinking and being. We as a people have forgotten that this illusion of separateness is exactly that, an illusion, because we are all the same, one people. Fighting with each other is in fact fighting with ourselves. So that song was talking about coming back together. My mission is to write and perform songs with a message that connects with my Soul Rebelz on a soulful level.”

Ammoye describes all these experiences and lessons as a harmonious series of events which have led her to this moment, where she knows she is prepared and ready to have her Soul Rebelz share her spirit through her music. With her mixtape coming out in October, follow this goddess’ journey on social media @ammoye and become part of #SoulRebelz movement.

All photographs courtesy of PrettyHate Photography & Love and Crossbones.

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